social media marketing during covid

Social media marketing is more important than ever during these unprecedented times.

Having a digital footing in this day in age has created an advantage for those that started early in the game - it also brought to light the importance and significance of having a social media presence once covid broke out and our main way of connecting, shopping, and ordering food was through our cell phones.

What is a small business to do when they rarely see people out and about now?

A new boutique just opened up, how do they get the word out - even if they are on a popular street, it doesn’t matter now because there is little to no traffic.

What about that family-owned restaurant that is known by the locals, but they don’t have any of their online footing set up, because it wasn’t necessary…until it was.

Or what about that medi spa, nail salon, nail tech, hairstylist - makeup artist that is suddenly relying heavily on social media to get their word out there - but that is just it, they don’t know how to get themselves out there, they just know that it is important.

You can literally have, the best food, the most fashionable clothing, or even be the most talented nail tech out there, but if no one knows, then it really doesn’t matter- at least, not if you are in business.

branding is such a large element that unfortunately often gets overlooked by the busy entrepreneur or business owner, but if these times have taught us anything, it really is that social and digital marketing is a must. it’s a must to get your business out there, in front of the correct clientele, and it’s important to ensure that these customers will keep coming back.

businesses right now, are having a tough enough time keeping up with regulations that may or may not affect them, or their businesses, but you also understand that digital marketing is important- contact me for links to various resources and tips that could help your businesses’ social media get set up. if you need additional branding and or social media management help, contact me for a consultation and I am more than happy to add value and to help :)

With love & warmth,

Lucero Lovelle